Innovation is an integral part of our corporate strategy and one pillar for future growth. Our focus is on innovation projects that meet certain success criteria: it should be market-driven, geared to customers’ needs and aligned to customers’ and our strategic goals.
A key area of innovation is ‘product development’. This field extends from product modifications to disruptive product innovations that can change an entire market. In order to process innovation projects most effectively, we plan to centralize our R&D resources in Fulda/Germany.